Platform 

Best For 

Strengths 

Considerations 

Shopify 

Large and scaling eCommerce businesses 

Advanced features, wide app marketplace, global reputation 

Can be expensive, setup can be complex 

Ecwid 

Businesses that already have a website 

Easy to integrate into existing sites, good for social media selling 

Limited design flexibility, not a full website solution 

Squarespace 

Creative professionals & service businesses 

Sleek, modern templates, strong for content & portfolios 

eCommerce features less advanced, scaling limitations 

WordPress 

Businesses needing full customization 

Extremely flexible, endless plugins & themes 

Requires hosting, plugins, maintenance, and technical know-how 

Shopespot 

Small, medium, and large businesses that want all-in-one simplicity 

50+ FREE business-ready templates, launch in minutes, affordable, scalable 

Newer name in the market, but rapidly growing with powerful features